Our vision

A global leader in brands and technologies.

Our new vision gives us a sense of direction and destination. It captures our aspiration of being the best in everything we do. It is the basis for what we all stand as one company. Our vision and our reformulated values guide the choices and decisions our employees make every day. The values are memorable and speak for themselves. And they epitomize Henkel, because they reflect our corporate culture. The values are consistently lived, not least in the development of new products.

Our values

We put our customers at the center of what we do.

We anticipate, respond to and meet our customers’ and consumers’ expectations by providing the best value, quality, and most innovative brands and technologies.

We hold our customers in the highest regard and place them at the center of all that we do. This is the only way we can offer them added value. The “customer” value is vital to our success, and since not all Henkel employees are in direct contact with our customers, it is all the more important for us to understand what this value means for Henkel. In order to offer the best products, the highest quality and outstanding service, we need to understand our customers and consumers better than our competitors do. If we succeed in this, we can look forward to successful growth in all our markets.