Sustainability as a market success factor

In order to use sustainability as a success factor in the market, companies are faced with the challenge of translating their CSR and sustainability performance into credible communication concepts. This includes ensuring a fit between product communication and the company’s overall CSR strategy and corporate communication. Henkel promises to conduct its worldwide business in a sustainable and socially responsible manner. Our brands fulfill this promise by combining top brand quality with contributions to sustainable development. The common focus on central challenges and market-specific implementation strengthens trust in our brands and technologies and therefore in our company. At the same time, the interplay between corporate and brand levels strengthens our credibility and assures our acceptance.

Graphic Sustainability as a market success factor
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